Kenneth Pucker
Beware Fashion’s Sustainability Retreat
Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.
Fashion’s Confounding Climate Math, Explained
Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.
How to Grow a Fashion Brand Without Trashing the Planet
Over the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker.
Why Fashion Should Have a Plastic Tax
The fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker.
ADVERTISEMENT
ADVERTISEMENT