Patagonia
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Why Some Consumers Find Sustainable Marketing So Annoying
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
Patagonia Aims to Make Endlessly Recyclable Wetsuits
The outerwear company is set to start selling wetsuits made in part by harvesting materials from old ones.
Why This Fashion Brand Is Becoming a Nonprofit
Natalie Chanin helped pioneer the concept of locally made slow fashion in America. To secure that legacy, she’s turning her brand Alabama Chanin into a nonprofit.
Op-Ed | Fashion’s Sustainability Tools Prop Up a Broken System
Efforts to measure the environmental impact of clothes have a fatal flaw: They don’t account for overproduction, argues Beth Esponnette.
What Big Brands’ Sustainability Reports Won’t Tell You
For much of the last decade, advocates for sustainable businesses have argued that reporting on ESG measures would lead to a sustainable future. It hasn’t happened, writes Kenneth Pucker.
Fashion’s Microplastics Problem Is a Design Challenge
Material choices, garment construction and manufacturing processes can make a big difference to reducing much of the polluting particles clothes shed.
Pierpaolo Piccioli, Grace Wales Bonner, Bella Hadid and Burberry Among 2022 Fashion Award Winners
The star-studded annual ceremony recognised a mix of established talent and rising stars, while also paying tribute to the late Queen Elizabeth II.
Can a ‘Sustainable’ Brand Do Black Friday? It’s Complicated.
The holiday sales bonanza promotes rampant consumerism. And yet, for many sustainably minded designers and founders it’s a valuable marketing moment they can’t resist.
The Debrief | Can Patagonia’s Radical Move Change the Fashion Industry?
Patagonia founder Yvon Chouinard’s is giving away his billion-dollar company. BoF chief sustainability correspondent Sarah Kent explains why — and what influence the change could have on the culture of business.
Can Patagonia Make Capitalism Climate Friendly?
The company has become a standard bearer for responsible capitalism. But founder Yvon Chouinard’s latest move – giving over most of the company’s shares to a non-profit – will be a tough act for others to follow.