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Magazines Bet on Memberships
Elle UK launched its first reader membership programme on Thursday, part of a broader initiative at Hearst UK to monetise its brands.
How to Create a Fashion Magazine in 2022
Elle UK’s new editor-in-chief Kenya Hunt lays out her vision for the Hearst-owned title: inclusive, intellectual, but still having fun with fashion.
Fashion Editors and Publishers Face Off
Fashion publishers have long relied on cultural cachet and perks to lure talent, even as salaries dwindled. But as magazines restrict sponsored content opportunities and pull back on travel, recruiting top talent has become harder than ever.
A New Era of Arab-Led Fashion Media
Harper’s Bazaar and Esquire have launched Saudi Arabian editions, signalling a drive toward localisation in the Middle East that locals say is long overdue.
Harper’s Bazaar Wants to Make Fashion Magazines Cool Again
Editor-in-chief Samira Nasr lays out her vision for Harper’s Bazaar: more serious, more inclusive — but still obsessed with those new Hermès clogs.
How Fashion and Beauty Can Better Engage with Black Businesses
Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Power Moves | Sephora Names New President and CEO, Courrèges Hires Artistic Director From Louis Vuitton
This week, Martin Brok succeeded Chris de Lapuente as president and chief executive of LVMH-owned Sephora, while Nicolas Di Felice joined Courrèges as artistic director.
What Fashion Media Can Learn From the Chinese Model
The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.
Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.