Diana Lee

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.

The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.

Investing in a VIP resale platform is another play from the e-commerce pioneer to win over luxury buyers and sellers.

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.

From Amina Muaddi to Mach & Mach, wealthy consumers are reshaping the market with a desire for comfortable and versatile — yet statement-worthy — premium and luxury shoes, according to the latest report from BoF Insights.

Read the latest BoF Insights report to get BoF’s perspective on designer shoes, covering shifts in the competitive landscape, product innovation and what high-net-worth individuals in particular are looking for when buying designer shoes.

As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.