Miuccia Prada
Co-Creative Director, Prada; Creative Director, Miu Miu; Executive Director, Prada S.p.A.
The former mime artiste holds a doctorate in political science and is known for her hyper-intelligent, trendsetting designs.
Miuccia Prada is the co-chief executive and co-creative director of the Italian handbag and fashion label Prada, and the creative director of Miu Miu. In 2020 the Italian brand announced Raf Simons , who has previously designed for Jil Sander , Christian Dior and Calvin Klein , will be working alongside Miuccia Prada as co-creative director with equal responsibilities for creative decision-making.
The youngest granddaughter of Mario Prada , Miuccia Prada transformed her family’s modest leather goods house into one of fashion’s ready-to-wear powerhouses. Prada is now the flagship brand of the publicly listed Prada Group , which includes Miu Miu and shoemakers Church’s and Car Shoe.
Prada completed a PhD in political science before studying to become a mime artiste, joining the communist party and working at Milan’s Piccolo Teatro. She entered the family business in 1978 and eventually began designing for her family’s then accessories house in 1985, producing a line of black lightweight backpacks that were an immediate success.
Three years later, with the encouragement of her husband Patrizio Bertelli, Prada debuted her womenswear line in 1988, which she described as "uniforms for the slightly disenfranchised." She would add Miu Miu, a secondary line, in 1993, which now shows in Paris and has become a power brand in its own right. In 1995, Prada released her first menswear line.
Miuccia Prada’s pioneering approach also led her to be the first to work with innovative architects to set new trends in store design. Pritzker Prize laureates Rem Koolhaas and Herzog & de Meuron worked with Prada to create the “Epicenter” stores in New York (2001), Tokyo (2003), and Los Angeles (2004). The Epicenter model was created after carefully analysing the shopping process. These unique stores skillfully blend luxury goods, technology, design, and architecture with a whole range of exclusive services and unique sensorial and audiovisual experiences.
New York's Metropolitan Museum of Art opened "An Impossible Conversation," a retrospective of Prada and Italian couturier Elsa Schiaparelli in 2012.
In 2014, the namesake designer stepped down as chairman of the company and joined her husband Patrizio Bertelli as co-chief executive.
In February 2020, Raf Simons was announced as co-creative director of the Prada brand alongside Miuccia Prada, working in partnership with equal responsibilities for creative input and decision-making.
Prada has received numerous accolades for her work, including the CFDA International Designer Award in 2004 and the first International Designer of the Year at the 2013 British Fashion Awards. As of 2017, she is listed as the 79th most powerful woman in the world by Forbes. In 2018, the British Fashion Council awarded Miuccia Prada the Outstanding Achievement Award at The Fashion Awards 2018.
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Lately, something has not been feeling quite right in fashion. First Kering, and now LVMH and Chanel, seem to be creeping into crisis management mode.
The Strategy Behind Miu Miu’s Explosive Growth
How did Miu Miu grow by 58 percent last year? CEO Benedetta Petruzzo breaks down the plan that’s powered eye-popping acceleration in a slowing luxury market.
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BoF’s editors pick the best shows of the Autumn/Winter 2024 season.
Paris: The Final Day — Last Women Standing
Miuccia Prada tells her own story at Miu Miu. How much of Virginie Viard’s is in Chanel?
Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel
The 35 year-old former racecar driver — son of designer Miuccia Prada and chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.
Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel
The 35 year-old former racecar driver — son of designer Miuccia Prada and chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.
The Miuccia-ness of Prada, the Gucci-ness of Tom Ford
Brand DNA is marketing speak until it isn’t, as the latest Prada and Tom Ford collections proved.
Prada’s Design Director to Step Back from Company
Fabio Zambernardi, Miuccia Prada’s right-hand at Prada and Miu Miu since the 1990s, is preparing to exit the Milanese fashion group at year end, sources said.
Soaring Miu Miu Sales Boost Prada Group
Miu Miu's first-half revenues jumped 50 percent year on year as runway relevance translated into sales. The group’s flagship Prada brand grew 18 percent.
Inside Prada’s Best Year in Business
The Milanese group, which also owns Miu Miu and Church’s, leveraged a partnership between Miuccia Prada and Raf Simons to generate record sales. A Thursday presentation gave investors a first peek at Prada’s future plans under new leadership.
A Plea for Compassion at Prada
The latest collection from Miuccia Prada and Raf Simons was an emotional elevation of the everyday, writes Tim Blanks.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.