Apparel
Case Study | Fashion’s New Playbook for Online Returns
The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.
Case Study | Fashion’s New Playbook for Online Returns
The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.
Pharrell Williams: The Future of Luxury Is ‘Freedom’
With his first Louis Vuitton men’s show behind him, BoF 500 cover star Pharrell Williams shares his long-term vision for the future of Louis Vuitton, and luxury itself, with BoF’s Imran Amed.
Thieves Swarm Luxury Malls, Driving Retail Crime to $100 Billion
Malls across the US have been ‘flash robbed’ by groups of about 20 to 30 suspects stealing retail merchandise.
Why Mansur Gavriel Is Sticking With the Bucket Bag
The New York-based brand used to be one of the most coveted names in fashion. Now, it’s hoping to win over a new group of Gen-Z shoppers with the same best-selling handbags that had captured the hearts of Millennials.
Coach’s 10-Year Quest to Be More Than a Handbag Brand
Creative director Stuart Vevers, who is celebrating a decade with the brand, brought apparel to Coach and has quietly built it into a nearly $740 million a year business.
How Luxury Finally Cracked TikTok
Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.
How Global Warming Is Changing Fashion and Beauty
Record temperatures around the globe will transform the way we dress and groom ourselves.
Where Did Luxury’s Aspirational Shoppers Go?
After years of fuelling growth at luxury brands, the consumer segment group — which typically opts for entry-level accessories — pulled back sharply on spending in the first quarter of 2023. BoF unpacks what happened and what’s to come.
Menswear’s New Groove: Casual Suiting Meets Gorpcore?
Established luxury brands, emerging designers and buzzy technical players alike mixed relaxed suiting with sportswear at the influential Pitti Uomo trade show.
Case Study | Inside Hermès’ Best-in-Class Leather Goods Strategy
How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.
Case Study | Inside Hermès’ Best-in-Class Leather Goods Strategy
How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.
Market Analysis: Is This Luxury’s Watershed Moment in India?
Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.
The Debrief | Why Getting Dressed Up Is Here to Stay in 2023
Occasionwear’s late-pandemic comeback may have felt like a reactionary fluke, but retailers and designers are betting it’s more than a trend.