Skip to main content
BoF Logo
The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

i-D Magazine Names Global Creative Director and Editorial Director

Former Dazed and Confused art director Jamie Reid and Ssense head of digital content Steff Yotka will join the cult magazine, in the midst of a revamp under new owner Karlie Kloss.
Charli XCX and Troye Sivan for i-D.
Charli XCX and Troye Sivan shot by Eli Russell Linnetz for i-D. (Courtesy)

The Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

i-D magazine has tapped Jamie Reid as global creative director and Steff Yotka as global editorial director. Yotka and Reid will work alongside newly appointed editor-in-chief and chief brand officer Thom Bettridge to revive the cult publication, which was acquired by model and entrepreneur Karlie Kloss’ Bedford Media from Vice in November 2023.

Reid, who has served as art director at Dazed and Confused, Arena Homme+ and Pop magazine, will be charged with developing i-D’s new visual identity, while Yotka — who has worked at Vogue, Style.com and most recently as head of digital content at Ssense — will lead the magazine’s storytelling across print, digital and social.i-D will return to print on a bi-annual basis in March 2025. Its website relaunched in September with a digital cover featuring Charli XCX and Troye Sivan.

Learn more:

i-D Magazine Appoints Thom Bettridge Editor in Chief

The iconic British title owned by Karlie Kloss is set to resume print on a bi-annual cadence under Bettridge, formerly creative vice president of Ssense.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How fashion media is adapting its approach to content, platforms and business models.
view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON