GOAT

Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.

Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.

From fulfillment and logistics hurdles to local competition, international players face a range of challenges within the region.

Companies like The RealReal, StockX, Goat, Rebag and eBay are hiring more authentication experts to weed out counterfeit products. Finding enough qualified candidates is a struggle.

Goat and SoleSavy raised funds amid a frenzied sneaker resale market, but the two have different visions for the future of streetwear.

Blockbuster sales and multi-billion dollar valuations have led to a critical growth stage, with platforms like StockX and Goat delving further into apparel and accessories.

Valuations of digital fashion players have reached dizzying levels and, despite a slew of high-profile IPOs and private firms achieving unicorn status, investor sentiment is taking a turn for the worse.

In the age of drops and grails, parents who used to line up outside the toy store on Black Friday now hit refresh on Supreme’s website on Thursday morning. Forget A Christmas Story — youth interest in limited streetwear has turned holiday shopping into Die Hard.

The deal will allow Foot Locker to tap into the secondary sneaker market, and give Goat heft outside the US and at physical retail.

Luxury sneakers are the ultimate status symbols for a new generation of consumers. Now brands like Balenciaga, Versace and Gucci are upping their game.