Member Exclusives
Opening Day at Jacquemus’ First US Boutique
The Paris-based independent brand, known for its eye-popping marketing stunts, playful bags and dramatic runway shows, was met with a massive crowd for the ribbon cutting of its first stateside store in New York’s SoHo.
What Victoria’s Secret’s Blast from the Past Says About Its Future
Response to the lingerie giant’s fashion show Tuesday night has been mostly positive, but its new CEO Hillary Super has her work cut out in order to steer the company toward growth again.
In Paris, Fashion Is Betting on Art Basel’s Big Bang
Miu Miu, Chanel, Louis Vuitton and more have dialled up their activities around a revamped Paris art week. The event provides a window into where global creativity is headed—as well as insight to the tastes and spending habits of the world’s wealthiest culturati, Dan Thawley reports.
In Paris, Fashion Is Betting on Art Basel’s Big Bang
Miu Miu, Chanel, Louis Vuitton and more have dialled up their activities around a revamped Paris art week. The event provides a window into where global creativity is headed—as well as insight to the tastes and spending habits of the world’s wealthiest culturati, Dan Thawley reports.
Eileen Fisher’s Mindful Growth Model
After a pandemic contraction — and with a new CEO on board — the godmother of mindful consumption is gearing up to grow (mindfully).
Nike’s Declining Brand Heat, in Five Charts
Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.
How Fashion Schools Court Industry Talent
Fashion schools have to play the long game in recruiting industry professionals who meet the high expectations of today’s students — from mentorship to staying on top of industry trends.
Gucci’s Marketing and Communications Shakeup Continues
Chief brand officer Alessio Vannetti is the latest to leave the Italian mega-label. With sales under pressure, the brand is restructuring its operations under a new CEO.
How Mytheresa Can Make Its YNAP Deal Work
The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.
Inside Ulta Beauty’s Turnaround Plan
As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.
How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
Tapping into trendiness represents a huge growth opportunity for brands with roots and uses in specific communities, but it can be a double edged sword.
Victoria’s Secret Returns to the Runway
Six years after its last fashion show, the beleaguered lingerie giant staged a comeback. It was as much a celebration of the brand’s past as it was a signal of where it’s going in the future.