Womenswear and Homeware PR Coordinator - Part-Time

Overview:
We are looking for a motivated, adaptable and dynamic part-time womenswear and homeware PR coordinator  to join our team.

About Couverture & The Garbstore

Established by husband-and-wife duo Emily Dyson and Ian Paley in 2008, Notting Hill based concept lifestyle store Couverture & The Garbstore has quickly gained cult status through their ‘shop independent’ philosophy, championing emerging and independent brands from around the world.

We are a company that prides ourselves on our independent, creatively driven approach both in the brands we work with and in the way we develop our roles and people.

PR Responsibilities:

Proactively pitch new season product and stories to top tier womenswear and homeware media for product placement

• Drive Couverture & The Garbstore as a world-class shopping destination via international press, visitor guides and other consumer-facing platforms across online, print and socials
• Proficient in preparing monthly coverage reports to share with wider marketing team
• Liaise with Store Managers for sample product loans and call ins in a timely and efficient manner 
• Conduct in-store appointments with journalists, stylists, VIPS and influencers 
• Handle VIP dressing / loans to maximise brand awareness 
• Research, manage and grow influencer relationships to drive awareness of Couverture & The Garbstore 
• Manage and coordinate in-store events 

As the ideal candidate you will:

• Have an excellent network of womenswear, homeware, lifestyle press contacts including but not limited to nationals and supplements, consumer, style and trade
• Have an established list of influencers and key industry players 
• Have an established list of womenswear and homeware stylists for press call ins and appointments
• Be able to work independently and proactively 
• Be able to to work efficiently with other departments throughout the business such as web, creative, retail 
• Have a minimum of 3+ years of experience in the fashion and/or lifestyle PR and communications industry 
• Have an understanding of our competitors and awareness of the market activity
• Bachelor’s degree in marketing / PR / communications or related 
• Proficient in Microsoft Office & Photoshop