How to Build a Luxury Outerwear BusinessEven as high-end demand slows, outerwear continues to be one of fashion’s most dynamic categories. Executives from Fusalp, Yves Salomon, C.P. Company, Mackage and Selfridges reveal their strategies.
Moncler
Moncler is a luxury fashion group founded in 1952 by René Ramillon and André Vincent. It is parent company to outerwear brands Moncler and Stone Island,
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Moncler was born in 1952 in Monestier-de-Clermont - a small village in the French Alps, with a focus on technical clothing for the mountain. Now an Italian luxury brand, Moncler forms part of the Moncler Group alongside Stone Island, which was acquired in 2021. United by the “beyond fashion, beyond luxury” philosophy, these two Italian brands aim to interpret the evolving cultural codes of the new generations.
Remo Ruffini, Moncler Group Chairman and CEO, took over the company in 2003, when the Moncler brand underwent a process of repositioning and elevation, achieving a more distinctive and exclusive positioning for Moncler.
Over the years, Moncler has merged design with ongoing technological research, combining style with functionality. The three dimensions of the brand are represented by Moncler Collection, dedicated to sophisticated timeless designs; Moncler Genius: a platform for co-creation and creative expression; and Moncler Grenoble: for peak technical performance in the outdoors all year round.
In everything it does, Moncler is driven by the desire to innovate, while remaining true to its heritage, it strives for continuous and uncompromising quality, pursuing challenging new goals with the ambition to respond to the environmental and social challenges the world is facing.
People are at the center of every business decision, from Moncler’s clients to its community of employees, who are the architects of the brand’s past success - and the key to its future growth
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Highlights
How to Build a Luxury Outerwear Business
Massimo Osti Studio to Launch at Paris Fashion WeekA new label named for the Italian sportswear innovator will be launched as a spin-off of outerwear firm C.P. Company in January.
The Year Ahead: How Brands Are Reinventing Outdoor WearThe lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
Moncler and EssilorLuxottica Announce Licensing Agreement
Latest News & Analysis
Luxury
Moncler CEO Outlines Latest ‘Genius’ Strategy
Edward Enninful, Donald Glover, A$AP Rocky and Lucie and Luke Meier of Jil Sander are among the ‘Geniuses’ who will each build a house for the Italian skiwear specialist’s 30,000-square-foot ‘City of Genius’ activation in Shanghai this month, Remo Ruffini tells Tim Blanks.
Moncler CEO Outlines Latest ‘Genius’ Strategy
Edward Enninful, Donald Glover, A$AP Rocky and Lucie and Luke Meier of Jil Sander are among the ‘Geniuses’ who will each build a house for the Italian skiwear specialist’s 30,000-square-foot ‘City of Genius’ activation in Shanghai this month, Remo Ruffini tells Tim Blanks.
Moncler CEO Strengthens Grip on Company With LVMH Deal
Remo Ruffini is tightening his control of the outerwear specialist after striking a deal with LVMH, which will take a stake in the Ruffini investment vehicle that is Moncler’s biggest shareholder.
Moncler’s Plan to Take Back the Mountain (And Stay at Luxury’s Summit)
After a year of industry-beating growth, CEO Remo Ruffini is leaning into promoting core lines like the Grenoble mountain sports range and bread-and-butter puffer jackets.
How to Build a Luxury Outerwear Business
Even as high-end demand slows, outerwear continues to be one of fashion’s most dynamic categories. Executives from Fusalp, Yves Salomon, C.P. Company, Mackage and Selfridges reveal their strategies.
Massimo Osti Studio to Launch at Paris Fashion Week
A new label named for the Italian sportswear innovator will be launched as a spin-off of outerwear firm C.P. Company in January.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
Why Some Luxury Groups Are Doing Better Than Others
The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.
Is Fashion Sleepwalking Into the Climate Crisis?
The extreme and deadly weather experienced around much of the world in July got little mention on big brands’ earnings calls, signalling that investors and executives still aren’t treating climate as an immediate business risk.
Luxury Slowdown? Not So Fast
Momentum in China and tourist spend in Europe enabled the sector to continue growing in Q2, while Kering’s surprise acquisition of a 30 percent stake in Valentino suggests there is more consolidation to come, writes Imran Amed.
How I Became… An Omnichannel CRM Director in Fashion
Jackie Wong has held positions at Burberry, Moncler and Christian Dior. He offers advice on how to balance the science and creativity of marketing and how to build a network of like-minded professionals across industries.