Burberry

The British mega-brand’s recent show offered a few clues about new CEO Josh Schulman’s strategy. Oasis’ reunion tour and the rise of #Britishcore on TikTok could give his plan a boost.

At London Fashion Week, designers largely stomached the market slowdown and got on with it, writes Susanna Lau.

JW Anderson and Burberry come up with very different answers to that question, writes Tim Blanks.

Two struggling luxury brands will show their latest collections, while the US central bank is expected to make a long-anticipated cut to interest rates.

In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.

Luxury’s results ‘superweek’ underscored just how far consumer demand has fallen. Macroeconomic gloom is part of the problem, but there may be deeper issues with big luxury’s value proposition.

The British trench coat maker’s revenues tumbled over 20 percent this spring. How will new leadership change the strategy? And will it work?

The British trench coat maker has named Joshua Schulman its new chief executive, replacing Jonathan Akeroyd, as its latest attempt to push upmarket fails.

Both companies could (though mostly likely won’t) use results this week to address speculation about key elements of their business. That, plus Amazon Prime Day returns.

The British trench coat maker’s latest revamp has faltered. Some point to executional errors, but Burberry may need to rethink its strategy and become a ‘British Coach,’ writes Luca Solca.