How Self-Portrait Grew a Global Business Selling Party DressesBootstrapping entrepreneur Han Chong built a brand beloved by a broad range of clients. What’s the secret to his success?
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Partner content by Self-Portrait
Self-Portrait was established in 2013 by Han Chong in London, with a creative vision to make beautiful design accessible to all women.
A graduate of Central Saint Martins, the Malaysian-born designer unites a refined aesthetic with a deft understanding of structure and materials that has propelled the brand’s meteoric rise and upended the contemporary fashion market.
Designed in London, made for the world - Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life.
Highlights
How Self-Portrait Grew a Global Business Selling Party Dresses
Exclusive: Self-Portrait Founder Acquires Roland MouretDesigner Han Chong is looking to build his own fashion group.
Why Everyone’s Launching Designer KidswearMore fashionable retailers and brands are piling into the $145 billion childrenswear market as a generation of founders and their fans age into parenthood.
How to Turn Party Dresses Into a Global BusinessFive years after launching Self-Portrait, founder and designer Han Chong has steered the brand to £130 million in sales of his simple lace dresses. Can the success continue with expansion into Asia?
Latest News & Analysis
Entrepreneurship
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
How Self-Portrait Grew a Global Business Selling Party Dresses
Bootstrapping entrepreneur Han Chong built a brand beloved by a broad range of clients. What’s the secret to his success?
Exclusive: Self-Portrait Founder Acquires Roland Mouret
Designer Han Chong is looking to build his own fashion group.
Why Everyone’s Launching Designer Kidswear
More fashionable retailers and brands are piling into the $145 billion childrenswear market as a generation of founders and their fans age into parenthood.
How to Turn Party Dresses Into a Global Business
Five years after launching Self-Portrait, founder and designer Han Chong has steered the brand to £130 million in sales of his simple lace dresses. Can the success continue with expansion into Asia?
Fashion Week’s Latest Experiment: Charging for Admission
Historically, exclusivity has been baked into all aspects of fashion week. But this season New York- and London-based designers are opening their shows up to the general public — for a price.
Self-Portrait Launches Central Saint Martins Scholarship
The scholarship programme aims to provide financial support for MA Fashion students, starting in November 2019.
Is Self-Portrait More Than a One-Hit Wonder?
Designer Han Chong knows he can’t ride forever on the success of his laser-cut lace dresses, but does he have what it takes?
