Wholesale Account Executive

Wholesale Account Executive (EMEA & APAC) – Job Description

Position: Wholesale Account Executive
Reports to: Head of Sales EMEA & Asia

Job Purpose:

The Wholesale Account Executive is responsible for managing and developing wholesale accounts across the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions. You will be instrumental in driving sales growth, developing key wholesale relationships, and ensuring the brand’s presence in these international markets. Reporting directly to the Head of Sales for EMEA & APAC, you will support the execution of sales strategies to achieve revenue targets and enhance brand representation across all markets.

Key Responsibilities:

• Account Management: Cultivate and maintain strong relationships with wholesale partners across the EMEA and APAC regions.
• Serve as the main point of contact for the assigned wholesale clients to ensure efficient communication and prompt resolution of any issues (e.g. reorders, returns, swaps).
• Track and analyse key account performance, making recommendations to improve sales and profitability (ST reports).
• Sales Strategy Execution: Work closely with the Head of Sales EMEA & APAC to implement regional sales strategies and meet or exceed revenue and distribution targets.
• Identify and secure new business opportunities, expanding the brand's presence in key markets.
• Ensure alignment of the brand’s global strategy across both regions to ensure that all wholesale partners accurately represent the brands aesthetic, maintaining consistency in visual identity across all sales channels.
• Order & Inventory Management: Oversee the complete order process, from initial inquiry and entry to delivery, ensuring timely and accurate order fulfilment.
• Monitor stock levels and coordinate with internal teams to ensure optimal inventory availability.
• Work with logistics and supply chain teams to ensure smooth delivery and resolve any shipping or fulfilment issues.
• Reporting & Sales Analysis: Prepare regular sales reports, providing insights into account performance, sales forecasts, and market conditions.
• Analyse sales data and market trends to identify opportunities and challenges, providing actionable insights to inform decision-making.
• Assist in budgeting, forecasting, and sales planning in line with regional goals.
• Cross-functional Collaboration: Collaborate with the marketing, product development, and finance teams to ensure alignment on product launches, promotional campaigns, and account needs.
• Act as the liaison between wholesale accounts and internal teams (logistics, account payable) to facilitate a smooth flow of information and service.
• Collaborate closely with the sales team to coordinate sales efforts, all showroom activities, and product reveals.

Key Requirements:

• Experience: 3+ years of experience in a wholesale sales or account management role, ideally in the fashion industry.
• Proven experience managing accounts in international markets, particularly in both EMEA and APAC regions.
• Familiarity with luxury or independent fashion brands is a plus.
• Skills: Strong sales, negotiation, and relationship management skills.
• Excellent organizational and project management abilities, capable of handling multiple accounts across various regions.
• Proficiency in Microsoft Office Suite and experience with CRM software (e.g., JOOR).
• Strong analytical skills to interpret sales data and provide actionable insights.
• Fluent in English; knowledge of Italian or French languages is a strong advantage.
• Education: Bachelor’s degree in Business, Marketing, or a related field is preferred.